Aurora Public Schools

Story excerpt:

"Aurora Public Schools (APS) has partnered with branding firm Mission Minded for a rebranding of the district.

APS said that after a review of more than a dozen vendors, a $200,000 contract was reached in September with Mission Minded, a national branding company that has members who are based in the Denver area.

APS introduced its previous logo in 2007 and said it needs a brand that is reflective of its community of students, staff and families."