Careers in the Business Management and Marketing cluster relate to planning, organizing, directing and evaluating business functions essential to efficient and productive business operations. Careers in leadership, management, and support roles are needed by all types of organizations to operate successfully.
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Office Clerk

Average Salary: $38,040

Perform duties too varied and diverse to be classified in any specific office clerical occupation, requiring knowledge of office systems and procedures.  

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Sales Representatives

Average Salary: $63,230

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

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Online Merchant

Average Salary: $75,990

Perform duties too varied and diverse to be classified in any specific office clerical occupation, requiring knowledge of office systems and procedures. 

Industry Recognized Certificates/Credentials, Employability Skills, and Career and Technical Student Organization (CTSO) Applications

Industry Recognized Certificates/Credentials

Students have the potential to earn an industry recognized certificates and credentials through their experiences in our CTE programs. The following certificates and credentials could include the following:

Employability Skills

While enrolled in the Business Management and Marketing program, students will be expected to work on various employability skills that could be related to the industry recognized certificate/credentials listed above. See some examples of how students will work on these skills below:

  • Communication Skills:
    Students will be able to convey information effectively, both verbally and in writing. This includes listening, presenting ideas, and expressing thoughts clearly and concisely.
  • Analytical and Problem-Solving Skills:
    Students will be able to gather and evaluate information to make informed decisions and solve complex problems. This includes conducting market research to identify target audiences and market trends.
  • Adaptability and Flexibility:
    Adaptability and flexibility refer to the capacity to adjust to changing circumstances and work effectively in various situations and environments. This could include  adapting marketing strategies in response to shifts in consumer behavior or market conditions.

CTSO Applications

Students who enroll in a course within the Business Management and Marketing program have the opportunity to engage in in a CTSO. Below are some potential applications to a CTSO that student could be involved when participating in this CTE program :

  • FBLA: Business Communications
    Business Communication provides members with the opportunity to gain knowledge about communication in the business world. This competitive event consists of an objective test. This event aims to inspire members to learn about communication skills in the business world.
  • FBLA: Business Management
    Business Management provides members with the opportunity to gain knowledge around management themes. This competitive event consists of an objective test and a role play scenario.  
  • DECA: Career Development Project
    The Career Development Project uses the project management process to promote/educate the knowledge and skills needed for careers in marketing, finance, hospitality, management and entrepreneurship. Examples include career fairs, summer boot camps, professional dress seminars, resume development workshops, career exploration initiatives, mock interviews, and career workplace re-entry and mentor programs. 

Which High Schools Offer this Program?

CTE Advisory Board

Emilie Porter
President
Business Bookkeepers

Stephanie Murphy
Director of Education & JA Finance Park
Junior Achievement

Angie McPhaul
Gary Community

Natalie Artibee
Director, Organizational Initiatives
Nelnet

Mandy Cakir
Business Development
The District Credit Union

Jacqueline Ochoa
Dicks Sporting Goods

Tyler Lyons
Senior Vice President, EVP
Alpine Bank

Danielle Lammon
Agency Owner
Danielle Shannon Insurance Agency